Hey Small Business Owner,
You are here because you know personal brand is the only thing that truly sets you apart from your competitors, however you don't know where to start. But no worries, i'm here to guide you through 7 simple steps to create, develop and continuously anaylsis your personal brand.
Why you can trust my strategies:
I've grown my product based business from £0-£100k without paid ads.
We've successfully guided 100's of female founders to grow their businesses.
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Your honest and relatable entrepeneur who never gatekeeps.
Want to know more? Read my story.
Benefits of personal branding
- Brand Recognition: Creates an easily recognisable brand identify.
- Brand Loyalty: Cultivates a loyal customer base.
- Premium Pricing: Creates freedom to charge your worth.
- Brand Equity: Increases percieved value of your business.
'Personal Brand' VS 'Branding'
They work harmoniously but they aren't the same. The main difference between the two is that one creates a visual identify and the other creates a connection.
Branding; The Visual Elements of your business.
- Logos
- Fonts
- Colours
- Website Design
Personal Brand; The Value Elements of your business.
- Values
- Vibe
- Story
"People buy into people not things"
Step 1: Create A Personal Branding Moodboard
First things first, let’s talk visuals. A personal branding moodboard is like a vision board for your brand. It’s a collection of images, colors, and words that resonate with you and represent the essence of your brand. Think of it as your brand’s visual DNA.
Why is this important? Because seeing is believing. When you visualize your brand, it becomes real and tangible. Grab some inspiration from Pinterest or Canva and start curating. Look for images that evoke the feelings and aesthetics you want your brand to embody. Trust me, this is a fun and creative process that will set the foundation for everything else.
Pinterest Collage Feature
Pinterest have made creating moodboard's super simple with the new collage feature! Here's a step by step of how to use it.
Step 2: Self-Reflection and Self-Discovery
Next, we need to do a little soul searching. Building a personal brand starts with understanding who you are at your core. What are your values? What are your strengths and passions? Self-reflection is key here. Try journaling or take some personality assessments to get a deeper understanding of yourself.
Remember, your brand should be a true reflection of who you are. When you align your brand with your authentic self, you’ll attract the right audience—people who resonate with your message and your mission.
Self Discovery Questions:
- What do you do better than anyone else?
- What would you do if you knew you could not fail?
- What’s your secret sauce?
- In what situations are you most naturally yourself?
- What are your operating principles or non-negotiables?
- What quality in other people annoys you most?
- What do people come to you for?
- What brings you joy?
- If you were to receive an award, what would it be for?
- What’s the weirdest or quirkiest thing about you?
Step 3: Crafting Your Brand Story
Everyone loves a good story, and your brand story is no different. This is where you weave your personal experiences into your brand narrative. Your story should highlight your journey, your challenges, and your triumphs. It’s what makes you relatable and human.
Think about what inspired you to start your business. What hurdles did you overcome? What lessons did you learn along the way? Sharing your story creates a deeper connection with your audience. They’ll see you not just as a business owner, but as a person with a unique journey.
FREE storytelling voiceover template:
Step 4: Find the Shared Values Between You as a Founder and Your Business
Authenticity is the name of the game. To build a brand that feels genuine, you need to align your personal values with your business values. This creates a seamless connection between you and your brand, making it more trustworthy and relatable.
Take some time to identify the core values that drive you. Then, think about how these values translate into your business. Are you passionate about sustainability? Innovation? Community? Whatever it is, make sure these values shine through in everything you do.
Step 5: Create a Consistent Brand Voice
Your brand voice is how you communicate with your audience. It’s the tone, style, and personality that come through in your writing and speaking. To build a strong personal brand, your voice needs to be consistent across all platforms.
Whether you’re writing a blog post, posting on social media, or sending out a newsletter, your audience should recognize your voice. Are you casual and conversational? Professional and polished? Find a style that feels natural to you and stick with it. Consistency here builds familiarity and trust.
READ THIS blog for further reading on this topic.
Step 6: Visual Branding
Now, let’s get visual again. Your visual branding includes elements like your logo, color palette, and typography. These elements should be cohesive and reflect your brand’s personality.
Think about the colors and fonts that best represent your brand. Are they bold and vibrant? Soft and elegant? Consistent visual branding helps your audience instantly recognize your content, whether they’re scrolling through Instagram or browsing your website.
Step 7: Brand Health Checklist and Continued Development
Last but not least, let’s talk about maintaining your brand. A brand health checklist is a great way to ensure everything is on track. This includes checking your online presence, engagement metrics, and gathering feedback from your audience.
Continued development is also crucial. The world is always changing, and so should your brand. Stay updated with trends, listen to your audience, and be willing to adapt. This keeps your brand relevant and fresh.
And there you have it—7 steps to building a personal brand that’s authentic, impactful, and uniquely you. Remember, building a personal brand is a journey, not a destination. It takes time, effort, and a lot of self-reflection, but the rewards are worth it.
So, what are you waiting for? Start your personal branding journey today and watch how it transforms your business and your life. And don’t forget to share your experiences and any additional tips you have. We’re all in this together!
Founder of Tyler Talks Business
Hey there, I'm Ellie, your go-to guide for honest and relatable entrepreneurship!
I started my candle business from scratch, turning a passion into a thriving enterprise that hit over £100k in sales—all without spending a penny on paid advertising. The overwhelming response from fellow entrepreneurs, eager to learn my secrets, inspired me to create Tyler Talks Business. This platform is dedicated to teaching you how to grow your business.
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