Only 3 Content Pillars You Need as a Small Business Owner

Hey there, fabulous founder!

I know firsthand how overwhelming content creation can be when you're running a small business. You're juggling a million things, and sometimes it feels like you need to be a full-time content creator just to keep up. But here's a little secret: you don't need to do it all. In fact, you only need to focus on three essential content pillars to make a big impact: culture, communication, and connection. Let's dive into these pillars and see how they can transform your business! 

Oh..Scroll to the bottom to download your next 14 content ideas!

Culture: Show Your True Colours

What does culture mean for your small business? It's all about showcasing who you are, what you stand for, and the unique vibe that makes your business special. Think of it as letting your personality shine through your brand.

Why it matters: People love doing business with brands they can relate to. When you showcase your culture, you attract like-minded customers and build a strong brand identity.

Content Ideas:

• Behind-the-scenes: Give your audience a peek into your daily operations. Share photos or videos of your workspace, team meetings, or even a day in the life at your business.

• Founder/Employee spotlights: Highlight the amazing people who make your business tick. Share their stories, what they do, and why they love working with you.

• Company values: Talk about your mission and the values that drive your business. Share stories that illustrate these values in action.

Real-life example: Look at brands like Sheer Luxe. They’ve built a loyal following by sharing their company culture, from their minimalist office design to their team’s passion for beauty.

Communication: Show Not Tell You USP and Values

Communication is the heartbeat of your business. It’s how you share your message, educate your audience, and keep everyone in the loop.

Why it matters: Clear and consistent communication builds trust and keeps your audience engaged and acts as a constant reminder of why they should buy from you. Plus, it positions you as an expert in your field.

Content Ideas:

• Educational posts: Create videos that show your knowledge in your industry. Whether it's a how-to guide, a tips list, or an explainer video, your audience will appreciate the value you provide.

• Customer testimonials: Let your happy customers do the talking. Share their stories and experiences with your products or services.

Real-life example: Ever noticed how Up Circle showcase DIY skincare recipes even though they sell skincare? - they are positioninf themselves as an expert and sharing their USP of using food waste for skincare.

Connection: Build a Community

Connection goes beyond communication. It's about creating a sense of belonging and fostering genuine relationships with your audience.

Why it matters: When people feel connected to your brand, they're more likely to become loyal customers and advocates.

Content Ideas:

• Interactive content: Engage your audience with polls, quizzes, or Q&A sessions. Make them feel like they're part of the conversation.

• Community involvement: Share how your business gives back to the community. Example, randomly gifting your repeat customers.

• User-generated content: Encourage your customers to share their own content featuring your products or services. Repost their photos or videos and show them some love.

Real-life example: Think about how brands like Lululemon create strong community connections through local events, ambassador programs, and customer spotlights.

This 14-day challenge is designed to inspire and motivate small business owners to create engaging and shareable video content that resonates with their audience. Each day focuses on a different aspect of their business, providing variety and maintaining viewer interest.